Why do teachers align their subjects with special days of the year?

Riding the influencer wave: How to get your resources into the hands of Aussie teachers.

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You may have noticed that your teachers often chose to teach certain subjects around specific dates or events on the calendar. For example, you may have learned about ocean life on World Ocean Day or about the history of Aboriginal and Torres Strait Islander peoples during NAIDOC Week. This intentional decision allows teachers to provide real-life context to the learning experience, making it more engaging and relevant to students. In this article, we explore the reasons behind this strategy and how it can be applied to marketing education programs to teachers.

1. Aligning teaching with special dates and events can help to engage students with relevant and relatable content. By using a specific date or event as a theme, teachers can contextualize the learning experience and provide deeper understanding of the subject matter. This can also enhance learning outcomes by promoting student engagement and motivation. For example, teaching about ocean life on World Ocean Day can help students understand the importance of ocean conservation and environmental stewardship.

2. You can foster a sense of community among students. By sharing a common experience or topic of interest, students can connect with each other and feel a sense of belonging in the classroom. This can lead to a more positive and supportive learning environment where students feel valued and heard.

3. Special dates or events as a theme can help teachers to tap into students’ interests and curiosity, which can lead to deeper learning and understanding. Additionally, it can help students remember important concepts and information long after the lesson has ended.

4. Teaching about special dates and events can promote cultural awareness and understanding, allowing students to develop empathy and respect for diversity. This creates a more inclusive and welcoming learning environment where students feel valued and accepted.

Applying this strategy to marketing education programs to teachers around special days of the year can help to reach your target audience. This can help grab the attention of teachers who are looking for materials that are suitable for a particular time of year. By aligning the content with popular events, you can tap into the buzz and excitement surrounding these events and make the programs more appealing to teachers. This can also support teachers to create a more impactful and effective learning environment that students will enjoy and remember.

Leveraging this marketing strategy can help your education programs stand out and position themselves as go-to resources for teachers, ultimately increasing program exposure and reach.