staedtler classroom activities
STAEDTLER wanted to build on their library of resources with new curriculum linked classroom resources and a marketing campaign to drive traffic.
We wrote and designed six new educational resources which inspired creativity in the classroom, while also encouraging deep thought and discussion around themes such as sustainability, family & community, STEAM, indigenous art & culture. Marketing execution was then rolled out to support the launch of new resources by driving traffic to the site and encouraging teacher downloads.
The new classroom resources were received well among teachers resulting in the top downloaded resources on Staedtler website in Term 2, 2021.