THE CHALLENGE

Reach metro and regional students virtually to inspire them to be their greatest.

OUR SOLUTION

In partnership with Meat & Livestock Australia, Kimberlin Education delivered eight virtual classroom sessions across term 3, 2020.  The sessions featured athletes from the Paralympic and Olympic teams, giving students a once in a lifetime opportunity to come face-to-face with their heroes and learn what it takes to ‘be your greatest’.

The program was promoted via an eDM campaign utilising Kimberlin Education and partner databases to secure registrations. Following the sessions teachers were provided with extension activities so they could continue their students’ learning.

SCORE CARD

• 78 classes attended across 8 VC sessions
• 3,345 students interacted with famous athletes
• 46% of students were from Victoria – COVID lockdown
• 15.6% average open rate for eDM marketing