The Pen Pal Club

THE CHALLENGE

As part of the Pen Pal Club book launch, Australia Post wanted to give teachers a platform so they would be able to connect their classrooms with their own pen pal across the country.

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OUR SOLUTION

Kimberlin Education consulted and developed the Pen Pal Club education program introducing students to the fundamentals of writing and literacy. This included:

  • Creation of 7 new lesson plans
  • Marketing campaign to launch The Pen Pal Club program to Aussie teachers
  • Consulted and wrote copy for the website¬†

SCORE CARD

  • Teachers were extremely receptive to the program
  • As of April 12 2021 there was 9,795 sign ups (program launched in 2019)
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