Senior Marketing Manager

Kimberlin Education is a specialist education agency that works with corporate companies, not-for-profit organisations and government bodies to create connections with children. We use our teaching skills, our digital capabilities and our marketing expertise to develop and deliver inspiring programs that bring messages to life in the classroom. Kimberlin Education operates at the forefront of digital innovation to keep young minds engaged, working with our clients and other agencies as required to create intelligent campaigns, websites, apps and real life experiences that are focused on delivering measurable results.

The Role

The Senior Marketing Manager role involves setting and overseeing the execution of the marketing strategy for key clients and their individual campaigns, as well as setting the strategy for our internal marketing activities for our teacher websites.

You will be responsible for driving the move to build recurring revenue streams through marketing subscriptions and build strong and effect relationships with clients.

This role also holds responsibility for one of the agency’s key projects, the KE Teacher Connect, involves recruiting teachers and managing the teacher liaison reps, as well as eDM outreach, search engine and social media marketing and monitoring, in order to grow the teacher base.

Key Responsibilities

Setting the strategic direction and management of the Kimberlin Education Marketing function
Build client relationships, attend client meetings and set the marketing strategy for client campaigns
Translate client marketing briefs into informative briefs for colleagues to execute on
Ensure work produced matches the scope and is compliant with industry best practice
Suggest improvements to campaigns such as optimising landing pages, user funnels, A/B and multivariate testing of email creative and web pages
Conduct quality assurance checking to make sure that the final product looks and performs in line with client and stakeholder expectations
Review Google Analytics and other performance metrics to optimise their set-up, their performance and to learn from data collected
Prepare reports for client at end of campaigns and to line management on a monthly basis
Develop marketing and media kits and come up with marketing promotions and offers to sell to clients
Hit revenue and success targets for the performance of the marketing team
Develop and execute on the strategy for the Kimberlin Teacher Think Tank project
In conjunction with line manager, contribute to the development of the recruitment strategy
Manage teacher liaison reps, setting quotas for outreach and developing scripts for phone-calls
Execute campaigns to recruit teachers via SEO, SEM, email, social media and display advertising
Agree recruitment targets with line manager and track progress toward reaching these goals
Develop and execute on the move to a recurring revenue strategy for the business
Develop the strategy to convert clients who currently come to us on a campaign basis to paying for a termly subscription to our schools marketing services
Identify entry offers and create a process for transitioning
Work out the subscription offering and reporting metric
Build relationships with clients and offer immense value
Maintain and retain clients on an ongoing subscription basis
Grow and maintain the KE teacher database and KE Teacher Connect site
Be the product owner for the new KE Teacher Connect site
Set the strategy for ongoing recruitment of teachers to our eDM database
Set a life cycle and retention strategy for all subscribers
Achieve growth targets for subscribers
Achieve growth targets for resources on the site
Work with clients and internal Education team to develop offerings that drive subscribers
Determine site improvements and work with the tech and creative teams to develop new features

Academic qualifications

Related tertiary qualifications (such as business, marketing or advertising) – would be well regarded although not essential for this role

Work experience

At least six years’ of experience in a similar senior marketing strategy role with hands on experience.

Competencies (knowledge, skills and behaviours)

Demonstration of strategic expertise in developing results-driven marketing programs
Ability to work with a hands-on approach
Strong verbal communication skills for articulating ideas to colleagues and clients
Written communication skills for producing high quality content
Presentation skills with proficiency in creating presentations and verbally delivering them
Attention to detail and accuracy
Ability to work independently and flexibly
Capacity to prioritise and work across multiple projects
Excellent team-work skills
Organisational skills with ability to deliver a high volume of quality work
Creative skills for contributing new and innovative ideas
Ability to work well under pressure, juggle multiple projects and meet deadlines
Ability to ensure work commitments are met within 3 days and flexible with working days where required

Digital skills

Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Strong data analytical skills and data-driven thinking
Ability to format data analytics into reports as well as review research and analytics reports to help devise strategic marketing plans for our clients educational programs
Up-to-date with the latest trends and best practices in digital marketing and measurement including Google Adwords
Knowledge of existing and emerging social media platforms

IT skills, including the use of

Microsoft Office and Google Drive
Databases and CRM including Mailchimp, Ontraport and or similar database software programs
Solid knowledge of Google Analytics

What We Offer

A fast-paced Fixed Term Contract role providing exposure to a broad range of products and services
Excellent Alexandria-based office including creative spaces, couches, beanbags and LEGO corner
Work from home Fridays
Internal training
Opportunity to learn and grow with the support of a nurturing and experienced Education and Company Director (prior to going on maternity leave) and a Senior Education Manager team leader
Team lunch every Wednesday

Sound like your dream contract role? We’d love to hear from you as to why you’d be the perfect person to join our team. Please forward an application letter addressing the criteria and your CV to Danielle Fletcher, Strategy & Marketing Director via d anielle@kimberlineducation.com.au

Please note due to an anticipated high volume of applicants for this position, only shortlisted candidates will be contacted. You must be an Australian resident to apply for this position. Please no recruiters, we are seeking applications from direct candidates only.